Beaujolais Nouveau Wine Festival 2009 in Johannesburg
November brings the event of the year that draws food and wine lovers from Johannesburg : Beaujolais Nouveau festival presented by the French-South african Chamber of Commerce.
The traditional custom of celebrating Beaujolais Nouveau has become a popular event in our community.
The speech of the French Consul in Johannesburg at the event :
Ladies and Gentleman good evening,
First of all I want to thank you all for your coming to this event.The new French Ambassador, Mr Jacques LAPOUGE, arrived this morning in South Africa accompanied with an important French delegation and although he would have been delighted to join us tonight, his agenda didn’t allow him to do so I do apologize for that on his behalf.
Beaujolais nouveau is traditionally celebrated on the 3rd of November and this celebration is held to mark the release of the year’s Beaujolais wines on the market.
Although Beaujolais nouveau hasn’t the pedigree to be a classic wine, it is always a good wine and any other opinion may be regarded as uninformed. But what makes Beaujolais nouveau so special is not its fresh and fruity taste, or the fact that it is picked by hand making it the only wineyards, along with champagne, where hand harvesting is mandatory.
What makes it so special is the success story of its marketing. The Beaujolais region is only 34 miles long and 7 to 9 miles wide. In 1954, 1,5 milion liters of BN were produced on this land. Last year, the production was 49 million liters that represent about 65 million bottles. It is now one of the most animated rituals in the wine world and it has become a worldwide race to be the first to serve this new wine of the harvest.
In doing so, it has been carried by motorcycle, truck, balloon, helicopter, concorde jet, elephant, runners and rickshaws to get to its final destination. It is amazing to realize that just weeks before this wine was a cluster of cluster of grapes in a wineyard.
The race from the grape to glass must look silly, but half of the fun is knowing that on the same night, in homes, cafes, restaurants, pubs, bars around the world, the same celebration is taking place.
It is to this sucess that I would like you to join me this evening to celebrate the French way : VIVE LE BEAUJOLAIS NOUVEAU !